Could a Hackathon Help Improve Employee Engagement?

“Hackathons Aren’t Just for Coders,” reads a recent Wired magazine headline. The article reports on a series of medical technology (“medtech”) hackathons that took place over the last year and a half, and the big successes achieved by this type of collective brainstorming of ideas.

The software industry has long been at the forefront of the hack fest trend—a “focused innovation effort” aimed to solve complex problems in a condensed amount of time—but now other industries are starting to utilize and benefit from hackathons, too. This includes the field of employee engagement.

In February, Novacrea’s President Pi Wen Looi took part as head judge in the employee engagement industry’s first-ever hackathon, Hack the Experience. The event was co-hosted by the Golden Gate Chapter of the Association for Talent Development, the South Bay Organizational Development Network, and several other organizations that brought together a diverse group of HR, training, communications professionals, and more in San Francisco for a day-long hackathon and judging. The resulting ideas were incredibly innovative, and Pi Wen discovered some fascinating insights into how an organization tackling the employee engagement puzzle could really benefit from the hackathon model.

So, what’s so great about a hackathon? As Pi Wen was quoted in a recent Associations Now article about Hack the Experience:

“Employee engagement is a complex problem. There’s more than one thing that feeds into whether or not a person is engaged. A hackathon like this gets a lot of people thinking about the problem in different ways. You’re kind of attacking it from different angles.”

Read more about the benefits of hackathons for employee engagement (and beyond) in the Associations Now article, “Hackathons: Hack What You Lack.”

Click here to learn how Novacrea can help improve employee engagement at your company.